This blog is for students of marketing, if you are a full time student studying a degree course, or a part time student studying for professional qualifications.
Here you will find easy to understand analysis of key marketing topics. It will cover the key marketing concepts and the usual models. You can then use the ideas for assignments and exams. Examples will be used to bring it all to life and show how each of these key concepts work in practice.
It will also help you to apply to current marketing issues and for your business or impressing an employer with your marketing insights.