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Cadbury is going back in time and giving some old brands a retro refit. Curly Wurly and Freddo were launched in the 70s. Fudge originated in 1948 and that too is making a come back. They are getting some new packaging which will be a nostalgia trip for those of us who are old enough [...]
When Christiana Ronaldo- World Footballer of the year moves to Madrid from Manchester United. The challenge will be more than just football. Ronaldo is an under developed brand and he comes with a record transfer fee. It is suggested that he will generate millions in revenue from sales of shirts and tickets. The problem is [...]
Waitrose is seen as the luxury end of the supermarket industry in the UK. It is part of the John Lewis Partnership, which furnishes and clothes us in some style. It was not immune to the effects of the recession which was biting into sales. Even the more well heeled customers were buying less per [...]
When Google started life as a university project, who would have thought that it would lead to a multi million $ business. Google News, Gmail, Maps, Google Earth and Adsense are examples of the business growing by innovation. The challenge to large business is to still think like a small business and act creatively. It [...]
Mary Queen of Shops continues to change the image of Charity Shops. She takes her volunteers to London Fashion week. With her contacts she creates interest by styling celebrities such as Peaches Geldof. That generates column inches in the press and the obsession with celebrity works well for her. The problem of getting good stock [...]
This is a free taster video of the stripped down marketing plan blueprint. It is the bare essentials just to give you a flavour of the way I try to teach. Please feel free to download it. If you would like the fuller version and receive updates from the blog just opt in. Get the [...]
The current BBC series Mary Queen of Shops seeks to transform the Charity Shop culture in the UK. It changes the traditional view of everything as bargain basement and a hotch potch of somebody’s junk. It transforms into a modern boutique to offer specific products for customers and to move with the times. The issue [...]
The following article from PR Week, shows the way in which communication is changing. The big name brands are allowing and some are indeed encouraging their customers to build content and community. Coke is a major brand and realises the importance of the change from above the line to more on line media. The effects [...]
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