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29
Jul

Free Music for Orange Users- Free Marketing tutorial

Written by Sue  |  under Case Studies

The mobile phone and music business is very competitive. O2 stole the show with iPhone and has taken market share as a result. The latest development in the industry is with Orange launching a free music service. This is a first for a pay as you go service. It is all too easy for a [...]

26
Jul

Poor Old Croc- Marketing Strategy Tutorial

Written by Sue  |  under Updates & Insights

Marketing assignment and marketing exam help from a case study which examines the problems facing Croc the multi coloured plastic shoes

25
Jul

Can Twitter Survive?- Marketing Strategy Tutorial

Written by Sue  |  under Updates & Insights

Examines the future for Twitter from the fastest growing website to a long term business

21
Jul

Social Media- Marketing Strategy Tutorial

Written by Sue  |  under Updates & Insights

Social Media Matrix
We have seen the rapid rise to fame of Twitter and Facebook. Everyone is using it in some way or another. For business today it is essential that we are able to keep up and make the best use of the budget in difficult times. I came across Social Media Matrix. it began [...]

18
Jul

Open Golf Sponsorship

Written by Sue  |  under Updates & Insights

How sponsorship is being used in sport as a marketing tool

17
Jul

Barclaycard’s moves into sponsorship

Written by Sue  |  under Case Studies

Barclaycard are changing their marketing to make much more use of sponsorship. They are launching Barclaycardunwind. This new venture will offer special ticket deals, exclusive gigs and competition to win tickets.
This reflects the changes in the way businesses are spending the marketing budget. This type of sponsorship enables more precise targeting and the opportunity to [...]

9
Jul

Creating my Blog

Written by Sue  |  under Case Studies, Updates & Insights

How to understand the basics of building your own blog

5
Jul

Strawberry Fields Forever

Written by Sue  |  under Case Studies

Beatles music goes into computer games

1
Jul

Exam Secrets

Written by Sue  |  under exam secrets

Exam and assignment secrets to help to pass. A simple structure that works well for marketing at all levels

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