Cool Twist for Lego

Learn how Lego has moved to compete with modern toys.

How to Study Marketing

Study tips to help you to pass exams and assignments in marketing

Marketing in the Public Sector

I have been asked to review books. Here is my first review, hope you find it useful and please post a comments and let me know what you think.
Marketing in the Public Sector Philip Kotler and Nancy Lee
For many years the private sector has seen the publication of hundreds of books with a chapter devoted [...]

The Value of Sponsorship

Increased use of sponsorship in the marketing budget

Best Adverts?

Lots of creative adverts from major brands.

Building the Manchester City Brand- Free Marketing Tutorial

Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets.
Tevez and Mark Hughes
The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and an audacious [...]

Chelsea FC- Bridge Kids-

Chelsea FC relaunches Bridge Kids site LONDON – Chelsea FC has re-launched its new kids’ website, Bridge Kids, with new community areas and virtual sticker books.
Developed by John Brown, Bridge Kids supports the Bridge Kids magazine, published by John Brown since August 2008, to target junior supporters of the team.
The new-look site has ‘virtual sticker [...]

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T Mobile -Life’s for Sharing

Really good example for a marketing assignment or marketing exam. This video has been watched thousands of time on uTube. For a marketing assignment or marketing exam it shows the secret of creating a brand. Building interest and humour. It uses the brand values of Life’s For Sharing and makes really good use of a [...]

Multi Media Tasking- Free Marketing Lessons

How we use multi media to research companies and products. This affects the way in which we buy.