Student Advice for Marketing Exams

The issue of exams usually frightens students to a point where logical thought seems impossible. Hopefully these simple tips will help you gain better marks in your marketing exam.
A few simple steps will help you to perform really well. The secret is in the preparation. Try to take each topic eg marketing tools, marketing communications [...]

5 Tips for Innovative Marketing Practice

The world is changing now perhaps faster than ever. Marketers need to be able to move quickly and be able to innovate and build best marketing practice. Here are my top 5 tips for 2010

Create networks, work with customers, suppliers, employees and yes competitors. Companies such as Procter and Gamble have used this approach successfully [...]

Marketing Practice- Social Media Luanches New Fiesta

Best marketing practice using social media. God examples for marketing professionals or marketing exams

Marketing-Practice in 2010

If you want to gain a quick insight into the best marketing practice in 2010 the posts I have planned will show you how a range of organisations are improving their marketing practice.
The posts will cover the usual b2b organisation but also revisit some of the best consumer marketing campaigns. Marketing to the consumer is a [...]

Reflection on 2009

I set up the blog in 2009 as a reponse to comments from my students.  The part time students are working and travelling and it is often difficult to attend a class. So I asked why they thought it was worth the effort to attend. Interesting comments that made me think from two students in [...]