The exam help comes in many forms. If you are about to sit exams try to build up a portfolio of case studies. The Opportunity to use real life examples in the marketing exam is crucial to gaining the higher marks.
Start early and look for case studies now that are in the press. At the moment Toyata is dominating the headlines and as such it is a good source of information for marketing communications and crisis management. Look to the past for examples of businesses that suffered poor PR and how they were able to recover. This will offer ideas to help Toyota and show your understanding of the way in which marketing practice can be used to help the business recover