Key steps to create a marketing plan
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For many years the Times on line service has been offered free content. From June there will be a charge. This is a new approach and the risk is that consumers will switch to other free services such as the Telegraph. Or less direct such as television news. The Times is acknowledged to offer a [...]
The internet has changed our lives in so many ways. The way companies respond to customers is no exception. If there was a crisis the business had at least 24 hours to deal with the problem. Now that time is cut to about an hour. Immediacy is the big change and also the need to [...]
Toyota has suffered of late. Jonathan Gabay is a well know expert on branding. What lessons are there for business? http://www.youtube.com/watch?v=EyL3_z7n6js www.brandforensics.co.uk Enjoy
Being able to write a professional marketing plan is good marketing practice. Key stages and free report as a template for the plan
Just a few simple steps to develop the brand in difficult times. This shows best marketing practice for building the brand Focus on the long term and where you want the brand to be positioned in the future. Focus on that be careful about short term tactics of price reductions. That can cause long term [...]
How to create and sell info products online Over the years my students have found my teaching really uesful. I seem to be able to make things as simple as possible. Some marketing students have increased their marks in the marketing exam by as much as 20%. I was looking for a way to offer [...]
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