7
Apr
Apr
Changing Car Industry- Strategic Alliance
Written by Sue | under Case Studies
Examination of the marketing practice of the recent alliance in the car industry in light of environmental and cost pressures
5
Apr
Apr
Marketing Practice-Competitive Strategy and Brand Position
Written by Sue | under marketing practice
How competitive strategy develops. The post shows examples of good marketing practice via a few marketing case studies of well known businesses
1
Apr
Apr
Revitalising an iconic brand
Written by Sue | under marketing practice
Building a brand is no easy task, many have tried and failed. So iconic brands stand out. There are new pretenders who attempt to knock the old guard off their spot. Namely the likes of Google, Amazon etc. These companies are seen as examples of best marketing practice at the moment. The challenge for the [...]
1
Apr
Apr
Google Cool Tools
Written by Sue | under marketing practice
The structure of a blog is something that we take for granted. However if you think about reading a newspaper or magazine there are specific places on the page that are more expensive to advertise on. The right hand column is usually prime space. This has been determined by watching eye patterns on a page. [...]
