Reuters reported today that Amazon is preparing to enter the high street. Interesting development for the company that pushed, on- line boundaries to new heights, is turning back to traditional marketing. It seems that Amazon customers, like the idea of ordering on line, but being able to collect the item from a store. Next have already seen success with a similar business model.
Next is a good illustration of marketing practice and shows how on and off line marketing can be integrated successfully. The trend spotters who suggested that the high street was dead coulod be in for a surprise if more on line businesses opt for a collection option. The possibility of a number of on line businesses such as Amazon, Dixons, and Woolworths merging for collection purposes. You can collect your Pick and Mix along with your DVDs