Barclaycard’s moves into sponsorship

Barclaycard are changing their marketing to make much more use of sponsorship. They are launching Barclaycardunwind. This new venture will offer special ticket deals, exclusive gigs and competition to win tickets.
This reflects the changes in the way businesses are spending the marketing budget. This type of sponsorship enables more precise targeting and the opportunity to build relationships with customers. O2 have a similar approach with the O2 Arena and the access to special concert invitations. Adding extra value is the key to building that customer for life

Be Sociable, Share!