If you need to prepare professional marketing plans. The template is simple and the results will impress.
Just a few simple steps to develop the brand in difficult times. This shows best marketing practice for building the brand
Focus on the long term and where you want the brand to be positioned in the future. Focus on that be careful about short term tactics of price reductions. That can cause long term problems [...]
The issue of exams usually frightens students to a point where logical thought seems impossible. Hopefully these simple tips will help you gain better marks in your marketing exam.
A few simple steps will help you to perform really well. The secret is in the preparation. Try to take each topic eg marketing tools, marketing communications [...]
I set up the blog in 2009 as a reponse to comments from my students. The part time students are working and travelling and it is often difficult to attend a class. So I asked why they thought it was worth the effort to attend. Interesting comments that made me think from two students in [...]
Marketing practice says that ads should be memorable and engage with its consumers. Here is the top 10, some of the usual suspects and innovative with ways of telling the story some with humour. The success of campaigns that create an imaginative view of insurance deserve the ratings
2009
Brand
% Recall
1
Confused.com
78
2
Churchill
76
3
Comparethemarket.com
74
4
Marks and Spencer
73
4
Tesco
73
6
Morrison
72
6
Iceland
72
8
Asda
71
9
Nintendo
69
10
Foxybingo.com
68
10
Argos
68
10
DFS
68
10
118118
68
Reuters reported today that Amazon is preparing to enter the high street. Interesting development for the company that pushed, on- line boundaries to new heights, is turning back to traditional marketing. It seems that Amazon customers, like the idea of ordering on line, but being able to collect the item from a store. Next have already [...]
How o2 are expanding their brand into financial services. Key lessons for marketing managers and students
Marketing case study of the way in which the High Street can adapt to the current recession
Examples of the secrets of the success of Procter and Gamble
The value of marketing strategy for small businesses
I have been asked to review books. Here is my first review, hope you find it useful and please post a comments and let me know what you think.
Marketing in the Public Sector Philip Kotler and Nancy Lee
For many years the private sector has seen the publication of hundreds of books with a chapter devoted [...]
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