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Reuters reported today that Amazon is preparing to enter the high street. Interesting development for the company that pushed, on- line boundaries to new heights, is turning back to traditional marketing. It seems that Amazon customers, like the idea of ordering on line, but being able to collect the item from a store. Next have already [...]
How o2 are expanding their brand into financial services. Key lessons for marketing managers and students
Marketing case study of the way in which the High Street can adapt to the current recession
Examples of the secrets of the success of Procter and Gamble
The value of marketing strategy for small businesses
I have been asked to review books. Here is my first review, hope you find it useful and please post a comments and let me know what you think. Marketing in the Public Sector Philip Kotler and Nancy Lee For many years the private sector has seen the publication of hundreds of books with a [...]
Increased use of sponsorship in the marketing budget
Lots of creative adverts from major brands.
Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets. Tevez and Mark Hughes The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and [...]
Chelsea FC relaunches Bridge Kids site LONDON – Chelsea FC has re-launched its new kids’ website, Bridge Kids, with new community areas and virtual sticker books. Developed by John Brown, Bridge Kids supports the Bridge Kids magazine, published by John Brown since August 2008, to target junior supporters of the team. The new-look site has [...]
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