30
May
May
Free Marketing Course
Written by Sue | under marketing practice
Free marketing course to help you with your marketing exam or to improve the success of your business
8
May
May
Social Media Marketing meets Politics
Written by Sue | under marketing practice
How to use social media to market a political candidateparty
3
May
May
Using Social Media in Politics
Written by Sue | under marketing practice
social media in politics, the story of a political marketing campaign
5
Apr
Apr
Marketing Practice-Competitive Strategy and Brand Position
Written by Sue | under marketing practice
How competitive strategy develops. The post shows examples of good marketing practice via a few marketing case studies of well known businesses
1
Apr
Apr
Revitalising an iconic brand
Written by Sue | under marketing practice
Building a brand is no easy task, many have tried and failed. So iconic brands stand out. There are new pretenders who attempt to knock the old guard off their spot. Namely the likes of Google, Amazon etc. These companies are seen as examples of best marketing practice at the moment. The challenge for the [...]
1
Apr
Apr
Google Cool Tools
Written by Sue | under marketing practice
The structure of a blog is something that we take for granted. However if you think about reading a newspaper or magazine there are specific places on the page that are more expensive to advertise on. The right hand column is usually prime space. This has been determined by watching eye patterns on a page. [...]
27
Mar
Mar
Will consumers pay?
Written by Sue | under marketing practice
For many years the Times on line service has been offered free content. From June there will be a charge. This is a new approach and the risk is that consumers will switch to other free services such as the Telegraph. Or less direct such as television news. The Times is acknowledged to offer a [...]
12
Mar
Mar
How to write a Marketing Plan- Free Report
Written by Sue | under marketing practice
Being able to write a professional marketing plan is good marketing practice. Key stages and free report as a template for the plan
16
Feb
Feb
Exam Advice
Written by Sue | under marketing practice
The exam help comes in many forms. If you are about to sit exams try to build up a portfolio of case studies. The Opportunity to use real life examples in the marketing exam is crucial to gaining the higher marks. Start early and look for case studies now that are in the press. At [...]
10
Jan
Jan
5 Tips for Innovative Marketing Practice
Written by Sue | under marketing practice
The world is changing now perhaps faster than ever. Marketers need to be able to move quickly and be able to innovate and build best marketing practice. Here are my top 5 tips for 2010 Create networks, work with customers, suppliers, employees and yes competitors. Companies such as Procter and Gamble have used this approach [...]
