If you need to prepare professional marketing plans. The template is simple and the results will impress.
The exam help comes in many forms. If you are about to sit exams try to build up a portfolio of case studies. The Opportunity to use real life examples in the marketing exam is crucial to gaining the higher marks.
Start early and look for case studies now that are in the press. At the [...]
The world is changing now perhaps faster than ever. Marketers need to be able to move quickly and be able to innovate and build best marketing practice. Here are my top 5 tips for 2010
Create networks, work with customers, suppliers, employees and yes competitors. Companies such as Procter and Gamble have used this approach successfully [...]
Best marketing practice using social media. God examples for marketing professionals or marketing exams
If you want to gain a quick insight into the best marketing practice in 2010 the posts I have planned will show you how a range of organisations are improving their marketing practice.
The posts will cover the usual b2b organisation but also revisit some of the best consumer marketing campaigns. Marketing to the consumer is a [...]
Marketing practice in 2010 is outlined. It shows how better understanding of the customer and more creative use of technology will be the key to best marketing practice
Marketing practice aims to build competitive advantage. To be successful and differentiate the business, needs to be built on clear capabilities. The analysis of those capabilities is a fundamental part of the marketing audit.
Try to look at the range of skills that the organisation possesses. Some businesses spend time talking about the ‘product’ but it [...]
Marketing has developed from being associated with traditional consumer goods such as chocolate, washing powder and the like. Marketing in the business to business sector is critical. If you are a big name brand, say Cadbury’s for example. Of course there are the end consumers who enjoy chocolate. I am one of them. If I [...]
Could not let the recent press on Tiger Woods go without a post. Brand Tiger has been carefully built on the values of reliability, focus and achievement. The guy who came from nowhere and broke into the golfing world, not only that but became the best by some distance. He is credited with generating a [...]
marketing is changing to encourage more two way communication. The article looks at the way in which consumers engage with businesses to create products and services
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