10
Jan
Jan
Marketing Practice- Social Media Luanches New Fiesta
Written by Sue | under marketing practice
Best marketing practice using social media. God examples for marketing professionals or marketing exams
9
Jan
Jan
Marketing-Practice in 2010
Written by Sue | under marketing practice
If you want to gain a quick insight into the best marketing practice in 2010 the posts I have planned will show you how a range of organisations are improving their marketing practice. The posts will cover the usual b2b organisation but also revisit some of the best consumer marketing campaigns. Marketing to the consumer is [...]
24
Dec
Dec
Marketing Practice 2010
Written by Sue | under marketing practice
Marketing practice in 2010 is outlined. It shows how better understanding of the customer and more creative use of technology will be the key to best marketing practice
21
Dec
Dec
Marketing Capabilities
Written by Sue | under marketing practice
Marketing practice aims to build competitive advantage. To be successful and differentiate the business, needs to be built on clear capabilities. The analysis of those capabilities is a fundamental part of the marketing audit. Try to look at the range of skills that the organisation possesses. Some businesses spend time talking about the ‘product’ but [...]
17
Dec
Dec
Social Marketing
Written by Sue | under marketing practice
Marketing has developed from being associated with traditional consumer goods such as chocolate, washing powder and the like. Marketing in the business to business sector is critical. If you are a big name brand, say Cadbury’s for example. Of course there are the end consumers who enjoy chocolate. I am one of them. If I [...]
13
Dec
Dec
Brand Tiger
Written by Sue | under marketing practice
Could not let the recent press on Tiger Woods go without a post. Brand Tiger has been carefully built on the values of reliability, focus and achievement. The guy who came from nowhere and broke into the golfing world, not only that but became the best by some distance. He is credited with generating a [...]
23
Nov
Nov
Is Your Business Engaging-Best Marketing Practice
Written by Sue | under marketing practice
marketing is changing to encourage more two way communication. The article looks at the way in which consumers engage with businesses to create products and services
