Some time ago I developed structure to help me to pass exams. Just don’t ask how long! Over time I have developed it into a format that can be used for both exams and assignments.
It is known as the ‘Magic Formula’ There are basically three stages and follow in a neat order
Firstly, the Concept, here you show you know the material ie what is market segmentation
Secondly, Application, show what you understand and use examples. Perhaps some of the case studies in the blog or from an organisation you work for. Imagine you are marking the company out of 10 for its segmentation, how good is it?
Finally, Evaluation. This is where you show what you will do differently and why. Proof is very important, don’t just promise, prove it is going to work. Download the video and let me know if it helps