Marketing practice in 2010 will see even more change. The underlying principles will remain. Focus on the customer, understand their needs but also to look into the problems your customer faces. Maybe they need help to conform to environmental pressures or to outsource or to manage their stock better. Get inside their business and learn what bothers them on a daily basis. The first step in best marketing practice is to really build that relationship and understanding
Then, the way in which we implement is probably going to be the biggest change in marketing practice. This greater understanding means we will customise and tailor our product/service to those needs. This will mean more local solutions. This will be led be technology and here mobile communication. Imagine you are looking for a restaurant in a town. This can be accessed by the mobile phone. You will be able to then communicate quick updates to your customers and focus on the specific information needs.
Marketing practice in 2010 is shaping up to be exciting and fast moving with better insight into customer needs. This will be implemented by more creative use of mobile technology. Head over to www.mashable.com for a few ideas.