If you want to gain a quick insight into the best marketing practice in 2010 the posts I have planned will show you how a range of organisations are improving their marketing practice.
The posts will cover the usual b2b organisation but also revisit some of the best consumer marketing campaigns. Marketing to the consumer is a really tough business. Often the product is low cost and easy to switch. Frequently an impulse purchase. These businesses are trying to understand why we buy a product and often we don’t know ourselves.
I will also look at newer marketing practice and focus on services and charities to show how marketing is being applied in these organisations., Marketing charities or not for profit (NFP) is a big growth area in marketing practice.
Then there are other marketing genres. The ability to brand people and places are currently hot news. The development of travel marketing and also event marketing, such as the Olympics or Football World Cup is a huge marketing opportunity. This year will see golf as a topic with the Ryder Cup being held in Wales in October 2010.
This will help you with both your job and ensure that you are able to apply the best marketing practice. It will also help you with your marketing exam.
If you spot a topic you would like to see, just let me know