If you are going to University soon, this blog will help you to apply marketing to your marketing exams and case studies. I have lectured marketing for a while now and find that students do not sometimes get the best marks due to poor technique. Often the exam or assignment is too theory based or alternatively lacks structure and any theoretical base.
Start with the required marketing theory. E.g. if you are asked about market segmentation. Show that you know what it is- a means of selecting the ‘best’ part of the market. So if the market is shoes, not all shoes but womens shoes and then really fashionable very expensive trend setting shoes. The examples or case studies bring it to life.
The case studies in this blog will help you to add reall insight into your assignments and usually I add comments so you can see the angle and how that helps you to focus on a key marketing concept