I set up the blog in 2009 as a reponse to comments from my students. The part time students are working and travelling and it is often difficult to attend a class. So I asked why they thought it was worth the effort to attend. Interesting comments that made me think from two students in particular, namely Chayya and Carmen, so thank you girls.
The idea was that by my explaining the concepts it helped to clarify the points. That is what tutors do. My question was what else could I do to help. That was to offer the short case studies to give examples. Students tend to work on their own businesses but liked the idea of seeing other ideas to give inspiration. Then the idea of the video was born. That was to be able to see the explanation when they are at home.
Setting up the blog has taught me a great deal. So thanks to Yaro Starak for giving the idea of WordPress. The techie side was a real challenge for me and without Joel the Blogtech Guy I would have abandoned ship.
2009 saw the start of the blog. For 2010 the aim is to build and offer more in terms of courses and the opportunity to learn more about marketing if you are working in the business already. Or perhaps you just have an interest and want to explore ideas. If you have any ideas or things you would like to see, simply post up a comment and let me know
So just a thanks to all of my readers and hopefully 2010 will be a good year for marketing