MTV Computer Games are bringing the music of the Beatles to a new audience via a computer game. Listen to the track here
It is a new development for Sir Paul McCartney, Apple and Harmonix. It is a first time, the Beatles music has been released in a digital format. It really is taking the music into new genre and is a fun development for all concerned.
Computer games have used other bands such a The Who and Bon Jovi. It is innovative and uses the equity in the brand to extend into the future and current technology is being used to create.
The Marketing Lesson is to refresh and move with changes. Yet not to reduce the value in the brnd by over streteching