7
Apr
Apr
Changing Car Industry- Strategic Alliance
Written by Sue | under Case Studies
Examination of the marketing practice of the recent alliance in the car industry in light of environmental and cost pressures
5
Apr
Apr
Marketing Practice-Competitive Strategy and Brand Position
Written by Sue | under marketing practice
How competitive strategy develops. The post shows examples of good marketing practice via a few marketing case studies of well known businesses
1
Apr
Apr
Revitalising an iconic brand
Written by Sue | under marketing practice
Building a brand is no easy task, many have tried and failed. So iconic brands stand out. There are new pretenders who attempt to knock the old guard off their spot. Namely the likes of Google, Amazon etc. These companies are seen as examples of best marketing practice at the moment. The challenge for the [...]
27
Mar
Mar
Will consumers pay?
Written by Sue | under marketing practice
For many years the Times on line service has been offered free content. From June there will be a charge. This is a new approach and the risk is that consumers will switch to other free services such as the Telegraph. Or less direct such as television news. The Times is acknowledged to offer a [...]
12
Mar
Mar
How to write a Marketing Plan- Free Report
Written by Sue | under marketing practice
Being able to write a professional marketing plan is good marketing practice. Key stages and free report as a template for the plan
