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Building a brand is no easy task, many have tried and failed. So iconic brands stand out. There are new pretenders who attempt to knock the old guard off their spot. Namely the likes of Google, Amazon etc. These companies are seen as examples of best marketing practice at the moment. The challenge for the [...]
The internet has changed our lives in so many ways. The way companies respond to customers is no exception. If there was a crisis the business had at least 24 hours to deal with the problem. Now that time is cut to about an hour. Immediacy is the big change and also the need to [...]
Could not let the recent press on Tiger Woods go without a post. Brand Tiger has been carefully built on the values of reliability, focus and achievement. The guy who came from nowhere and broke into the golfing world, not only that but became the best by some distance. He is credited with generating a [...]
The growth of X Factor as a brand has been extraordinary. It has a multi million viewer base every week. The established stars that appear every week such as Rihana and Alicia Keys see a boost in their sales within days. For the weeks leading up to the final the music charts are dominated by [...]
How o2 are expanding their brand into financial services. Key lessons for marketing managers and students
Marks and Spencer introduces branded products, the risk of over extension is the challenge
Ferrari extends its brand into a theme park. What are the marketing lessons?
Marketing case study of the way in which the High Street can adapt to the current recession
Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets. Tevez and Mark Hughes The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and [...]
Chelsea FC relaunches Bridge Kids site LONDON – Chelsea FC has re-launched its new kids’ website, Bridge Kids, with new community areas and virtual sticker books. Developed by John Brown, Bridge Kids supports the Bridge Kids magazine, published by John Brown since August 2008, to target junior supporters of the team. The new-look site has [...]
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