share
13
Dec

Brand Tiger

Written by Sue  |  under marketing practice

Could not let the recent press on Tiger Woods go without a post. Brand Tiger has been carefully built on the values of reliability, focus and achievement. The guy who came from nowhere and broke into the golfing world, not only that but became the best by some distance. He is credited with generating a [...]

2
Dec

Best Marketing Practice-X Factor Goes Global

Written by Sue  |  under Updates & Insights

The growth of X Factor as a brand has been extraordinary. It has a multi million viewer base every week. The established stars that appear every week such as Rihana and Alicia Keys see a boost in their sales within days. For the weeks leading up to the final the music charts are dominated by [...]

21
Nov

Marketing Case Study. How o2 Expands

Written by Sue  |  under Case Studies

How o2 are expanding their brand into financial services. Key lessons for marketing managers and students

8
Nov

Marketing Case Study- New Brands for Marks and Spencer

Written by Sue  |  under Updates & Insights

Marks and Spencer introduces branded products, the risk of over extension is the challenge

3
Nov

Marketing Case Study-Ferrari – the World’s Fastest Rollercoaster Ride

Written by Sue  |  under Updates & Insights

Ferrari extends its brand into a theme park. What are the marketing lessons?

26
Oct

Marketing Case Study- Can the High Street Survive?

Written by Sue  |  under Case Studies

Marketing case study of the way in which the High Street can adapt to the current recession

15
Aug

Building the Manchester City Brand- Free Marketing Tutorial

Written by Sue  |  under Case Studies

Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets.
Tevez and Mark Hughes
The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and an audacious [...]

13
Aug

Chelsea FC- Bridge Kids-

Written by Sue  |  under Case Studies

Chelsea FC relaunches Bridge Kids site LONDON – Chelsea FC has re-launched its new kids’ website, Bridge Kids, with new community areas and virtual sticker books.
Developed by John Brown, Bridge Kids supports the Bridge Kids magazine, published by John Brown since August 2008, to target junior supporters of the team.
The new-look site has ‘virtual sticker [...]

4
Aug

Multi Media Tasking- Free Marketing Lessons

Written by Sue  |  under Case Studies

How we use multi media to research companies and products. This affects the way in which we buy.

2
Aug

Waitrose and John Lewis- Free Marketing Update

Written by Sue  |  under Case Studies

Collaboration between brands to build competition

Next Page »

2009 (c) marketingtutorblog.com, Using the Minimalistic Theme : Powered by WordPress