6
Mar
Just a few simple steps to develop the brand in difficult times. This shows best marketing practice for building the brand
Focus on the long term and where you want the brand to be positioned in the future. Focus on that be careful about short term tactics of price reductions. That can cause long term problems [...]
21
Nov
How o2 are expanding their brand into financial services. Key lessons for marketing managers and students
8
Nov
Marks and Spencer introduces branded products, the risk of over extension is the challenge
3
Nov
Ferrari extends its brand into a theme park. What are the marketing lessons?
15
Sep
Examples of the secrets of the success of Procter and Gamble
15
Aug
Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets.
Tevez and Mark Hughes
The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and an audacious [...]
4
Aug
How we use multi media to research companies and products. This affects the way in which we buy.
26
Jul
Marketing assignment and marketing exam help from a case study which examines the problems facing Croc the multi coloured plastic shoes
25
Jul
Examines the future for Twitter from the fastest growing website to a long term business
23
Jun
When Christiana Ronaldo- World Footballer of the year moves to Madrid from Manchester United. The challenge will be more than just football. Ronaldo is an under developed brand and he comes with a record transfer fee. It is suggested that he will generate millions in revenue from sales of shirts and tickets.
The problem [...]