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6
Mar

Basic Rules to Build your Brand

Written by Sue  |  under Case Studies

Just a few simple steps to develop the brand in difficult times. This shows best marketing practice for building the brand
Focus on the long term and where you want the brand to be positioned in the future. Focus on that be careful about short term tactics of price reductions. That can cause long term problems [...]

21
Nov

Marketing Case Study. How o2 Expands

Written by Sue  |  under Case Studies

How o2 are expanding their brand into financial services. Key lessons for marketing managers and students

8
Nov

Marketing Case Study- New Brands for Marks and Spencer

Written by Sue  |  under Updates & Insights

Marks and Spencer introduces branded products, the risk of over extension is the challenge

3
Nov

Marketing Case Study-Ferrari – the World’s Fastest Rollercoaster Ride

Written by Sue  |  under Updates & Insights

Ferrari extends its brand into a theme park. What are the marketing lessons?

15
Sep

Marketing Case Study-P & Gs Secrets to Success

Written by Sue  |  under Case Studies

Examples of the secrets of the success of Procter and Gamble

15
Aug

Building the Manchester City Brand- Free Marketing Tutorial

Written by Sue  |  under Case Studies

Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets.
Tevez and Mark Hughes
The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and an audacious [...]

4
Aug

Multi Media Tasking- Free Marketing Lessons

Written by Sue  |  under Case Studies

How we use multi media to research companies and products. This affects the way in which we buy.

26
Jul

Poor Old Croc- Marketing Strategy Tutorial

Written by Sue  |  under Updates & Insights

Marketing assignment and marketing exam help from a case study which examines the problems facing Croc the multi coloured plastic shoes

25
Jul

Can Twitter Survive?- Marketing Strategy Tutorial

Written by Sue  |  under Updates & Insights

Examines the future for Twitter from the fastest growing website to a long term business

23
Jun

Ronaldo the Brand

Written by Sue  |  under Case Studies

When Christiana Ronaldo- World Footballer of the year moves to Madrid from Manchester United. The challenge will be more than just football. Ronaldo is an under developed brand and he comes with a record transfer fee. It is suggested that he will generate millions in revenue from sales of shirts and tickets.
The problem [...]

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