8
Nov
Nov
Marketing Case Study- New Brands for Marks and Spencer
Written by Sue | under Updates & Insights
Marks and Spencer introduces branded products, the risk of over extension is the challenge
15
Sep
Sep
Marketing Case Study-P & Gs Secrets to Success
Written by Sue | under Case Studies
Examples of the secrets of the success of Procter and Gamble
5
Jul
Jul
Strawberry Fields Forever
Written by Sue | under Case Studies
Beatles music goes into computer games
27
Jun
Jun
Cadbury’s Retro Marketing
Written by Sue | under Case Studies
Cadbury is going back in time and giving some old brands a retro refit. Curly Wurly and Freddo were launched in the 70s. Fudge originated in 1948 and that too is making a come back. They are getting some new packaging which will be a nostalgia trip for those [...]
