8
Nov
Nov
Marketing Case Study- New Brands for Marks and Spencer
Written by Sue | under Updates & Insights
Marks and Spencer introduces branded products, the risk of over extension is the challenge
27
Aug
Aug
How to Study Marketing
Written by Sue | under exam secrets
Study tips to help you to pass exams and assignments in marketing
22
Aug
Aug
The Value of Sponsorship
Written by Sue | under Case Studies
Increased use of sponsorship in the marketing budget
1
Jul
Jul
Exam Secrets
Written by Sue | under exam secrets
Exam and assignment secrets to help to pass. A simple structure that works well for marketing at all levels
9
Jun
Jun
Mary Queen of Shops
Written by Sue | under Case Studies
The current BBC series Mary Queen of Shops seeks to transform the Charity Shop culture in the UK. It changes the traditional view of everything as bargain basement and a hotch potch of somebody’s junk. It transforms into a modern boutique to offer specific products for customers and to move with the times.
The issue is [...]
