7
Apr
Apr
Changing Car Industry- Strategic Alliance
Written by Sue | under Case Studies
Examination of the marketing practice of the recent alliance in the car industry in light of environmental and cost pressures
5
Apr
Apr
Marketing Practice-Competitive Strategy and Brand Position
Written by Sue | under marketing practice
How competitive strategy develops. The post shows examples of good marketing practice via a few marketing case studies of well known businesses
27
Mar
Mar
Will consumers pay?
Written by Sue | under marketing practice
For many years the Times on line service has been offered free content. From June there will be a charge. This is a new approach and the risk is that consumers will switch to other free services such as the Telegraph. Or less direct such as television news. The Times is acknowledged to offer a [...]
12
Mar
Mar
How to write a Marketing Plan- Free Report
Written by Sue | under marketing practice
Being able to write a professional marketing plan is good marketing practice. Key stages and free report as a template for the plan
