Disabled students

Students who suffer from a physical disability receive help with the practical learning issues. To study effectively their study is affected by their home and that can be helped with some careful adaptations.

You may find this site useful as it offers a service that will show you how to adapt your home to help to minimise any barriers to your study.

http://www.fit4use.com

Hope it helps

Best marketing exams revision guide

Marketing exams soon? If you are worried then help is here.  I have lectured marketing for many years and find that students struggle to see how marketing fits together and confuse the concepts. They spend hours on revision with often poor exam results.  This revision guide will help to give you a clear structure for the exam. If you look at the Marketing Exam page there is help to show you how to structure a marketing exam question.

This will help you to revise quickly and effectively.

A simple step by step guide to the key marketing tools for less than a text book. It contains all of the key points you need to know and is easy to remember. If you just want to understand marketing jargon this is the easy answer.

This will give you a simple structure so you can see how the marketing tools relate to the marketing plan. How segmentation links into strategy. Once you easy see where the product life cycle and marketing strategy all fit, it will make revision so much easier

If you are a marketing student and want a quick revision guide then simply hit the Buy Now button and follow the instructions, it is only £10 much less than text books and much quicker than spending hours trying to understand how all of the marketing concepts fit together and what the marketing jargon means. It will help you to see all of the key concepts for your next marketing exam

”Thank you for the marketing exams help, wish I had found this before, marketing now makes sense” Lisa

Hope it helps


Marketing Exam Questions and Answers

Having really good feedback about the help I offer on the exam questions.  The way in which a structured exam answer is worked through with examples helps you to see how to pass your marketing exam. The stages of writing an exam answer shows you how to allocate and manage your time in the exam and to gain the best marks

It would be really good if you could add a comment and let me know which marketing exam topics I should include. It maybe a general question about exam technique or a specific question you need help with. Either way simply post a comment and I will outline an answer. You can chose if it is a written outline as a structure or a brief video. This will show you how to approach the question and then you can add the key points

Look forward to seeing your top questions

Customer Service- Why Bother?

Many companies spend a huge amount of their budget on attracting new customers. Just look around at the number of promotions you see everyday. There is pressure on business to reduce costs and marketing is one of the departments guaranteed to be hit. It is a matter now of looking at the breakdown of the business and examining how the marketing budget can be most effectively spent.

It is well known in marketing that it is much more expensive to attract a new customer than to keep your existing customer.  Examine everything that your business does and ensure that it focuses on the customers and their needs. Really understand what they want and follow this up. Make sure that the product is delivered on time, it is what they wanted, it lives up to expectation. Focus on building the relationship, customers will tell others and that is so much more powerful that your promotions.

The marketing lesson is to really get under the skin of your customers and build that relationship. So how to do it?

Understand their needs, make the most of any customer interaction, use customer service teams to find out as much as possible about the need and how well your business is meeting that need.

Ask your customer to compare you and your competitors.

Build a benchmark of good performance.  Such as delivery in 5 days or call back in 24 hours. Opportunity to up grade, learn more, build your own are all examples of how businesses have adapted and changed.

If we look at examples of really good customer service and then examine the performance of the business. You would not be surprised to learn that companies that score well on customer service are keeping customers, up selling to them and performing better.

Recent winners of awards are First Direct that scored highest in the banking sector in a survey conducted bySatmetrix. First Direct scored 42% satisfaction compared with an industry norm of -4%.

Virgin and Sky scored well in the ISP business. Still in mobiles O2 did the business. Apple iPhone was miles ahead of the industry with a score of 67% compared to the industry average of  18%. This is a really good example of marketing practice

Customer service is so much more than dealing with complaints. It offers business the chance to really understand their customers, analyse their needs, build new products or services. It will also reduce costs and focus on making the business more effective.

So deliver and build the level of customer service. Do what you promise and make sure you know what to promise

Free Marketing Course


wordpress visitor


I am offering a free short marketing course. The course will cover the basics of marketing and help you to understand the key marketing ideas in a really simple way.

If you are studying for a marketing exam it will help you to revise and check your understanding of the marketing environment and how the economic factors can affect a business. It will show you how to plan for the future and understand the key parts of a marketing plan. It is in easy to follow and will help you to understand the marketing template more easily.

If you are working in marketing and trying to find that little extra insight to help your organisation to compete and deal with the challenges facing business today. It will show you the key models and the way in which your business can develop and focus on building value for the customer. The better the customer needs are met the greater the chance that the business will be successful.

The course will be delivered to you by email over a a few weeks.

Marketing Practice-Competitive Strategy and Brand Position

Good marketing practice tells us that the foundation for a marketing strategy  is to position clearly in the market. This is something that determines the whole of the marketing tools. If your business is positioned at the top end of the market, consumers expect more. The market size maybe smaller,  more value must be added. This will determine the price and that requires careful calculation to ensure that the costs of adding the value are not higher than price the consumer is prepared to pay.

The market dynamics are  also  ever changing. Using  Starbucks, as an example. They orginally occupied the top end of the market. Then moved into the mass market with lattes on every street corner. That market looked attractive and along come the likes of MacDonald who repositioned to compete by offering lattes and healthier options.

So how does Starbucks respond? They are now testing the top end of the market and offering more value adds. Interesting to see how that is received and how the competitors respond. Best marketing practice suggests that clarity and being able to differentiate is key to success.

Consider how your marketing practice in your business can use this idea. Think about the way in which the current assets are used. You might want to offer a streamlined version e.g express, or essentials.  Marks and Spencer, Waitrose are examples of businesses that have offered a simpler version of their main business as an example of good marketing practice.

Another example is Only Men Aloud, the popular Welsh Choir who won a television competition and have gone onto enjoy successful concerts and record sales. They are now offering a slimmed down version for special parties and events. Not everyone has the space for a full choir so Only 4 Aloud. Clever use of the brand and being able to tailor the assets of the business, in this case the choir to the needs of the customer. A really good example of marketing practice at its best

If you are sitting a marketing exam this is a really good example of competitive strategy, positioning and branding. It shows how marketing practice builds the profitability of the business 

http://uk.reuters.com/article/idUKTRE6330NJ20100404

Marketing Exam

If you are sitting a marketing exam or a marketing test this semester, here are a few exam tips to help.

I won’t repeat the usual points about time management but will try to show how you can focus and gain higher grades.

If you think about what the examiner wants as the starting point. He/she is your customer. They need to know firstly, do you know your subject. E.g what is segmentation?  Here you outline the key principles, size of segment,  growth, profitability, number of competitors, needs of customers.  Focus then on the options to target and finally position. 

That is the start not the end of the question. Too many students learn and repeat the stages from the texts and leave it at that. Stronger students do more and gain higher marks.

To achieve higher marks in your marketing exam you need to show that you understand the concept. In this example segmentation. So take a business you like. It might be an interest or just a company that is in the news. You could start with an industry and then look at the various companies in that industry.

Take the jeans industry. Look at the overall size and growth of it. Number of competitors and then how attractive it is. You could then compare two types of jeans in that market. Look at the lower end of the market and then the higher end. Price is a key way of illustrating position. Show then how each of those businesses build their position in the market. So are you buying your jeans with a cool designer label or an own brand from a high street store or even a supermarket such as Tesco.

Show that the needs of customers are many and varied. Business must focus and build the marketing tools around the choice of segment and the needs of the customers in that market.

The marketing exam answer will ideally show that you know the topic. That is only part of the answer. Show that you understand but giving examples. Use topics you know or like, try to be different as the same text book examples will not make you stand out from the crowd.  If you like sport, take that as a theme, or maybe cars, or music. Build up a range of examples and think about giving the examiner some variety. This marketing test will show the examiner if you really understand how marketing works and can help businesses.

Finally the students that really stand out in any marketing exam are those who are able to show what the concept means for the business you have chosen. If you were the manager of that business would you be any the wiser. Ask the question, so what does that tell me? Can I use that information to improve my business. That is the secret to success in your marketing exam.

Yaro Starak’s How to blog-Free Report

How to create and sell info products online

Over the years my students have found my teaching really uesful. I seem to be able to make things as simple as possible. Some marketing students have increased their marks in the marketing exam by as much as 20%. I was looking for a way to offer help with marketing exam to a wider audience. I trawled the internet and found lots of poor material. Then I came across Yaro Starak and followed his approach.  The free report makes so much sense

It shows you  how to profit by creating and selling your own information product.

His report is called the Membership Site Masterplan and as you would guess, it is a step-by-step guide for launching a profitable online membership site.

You can download the report from here: http://www.entrepreneurs-journey.com/go.php?offer=arael&pid=3

For information, more go here http://www.marketingtutorblog.com/courses/