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26
Oct

Marketing Case Study- Can the High Street Survive?

Written by Sue  |  under Case Studies

Marketing case study of the way in which the High Street can adapt to the current recession

4
Sep

Marketing Strategy for Small Businesses

Written by Sue  |  under Case Studies

The value of marketing strategy for small businesses

1
Sep

Marketing Lessons in the Recession

Written by Sue  |  under Updates & Insights

Marketing challenges and lessons which are key to the success of the business in the recession

22
Aug

The Value of Sponsorship

Written by Sue  |  under Case Studies

Increased use of sponsorship in the marketing budget

23
Jun

Waitrose, becomes Essential

Written by Sue  |  under Case Studies

Waitrose is seen as the luxury end of the supermarket industry in the UK. It is part of the John Lewis Partnership, which furnishes and clothes us in some style.
It was not immune to the effects of the recession which was biting into sales. Even the more well heeled customers were buying less [...]

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