If you need to prepare professional marketing plans. The template is simple and the results will impress.
The exam help comes in many forms. If you are about to sit exams try to build up a portfolio of case studies. The Opportunity to use real life examples in the marketing exam is crucial to gaining the higher marks.
Start early and look for case studies now that are in the press. At the [...]
Could not let the recent press on Tiger Woods go without a post. Brand Tiger has been carefully built on the values of reliability, focus and achievement. The guy who came from nowhere and broke into the golfing world, not only that but became the best by some distance. He is credited with generating a [...]
The growth of X Factor as a brand has been extraordinary. It has a multi million viewer base every week. The established stars that appear every week such as Rihana and Alicia Keys see a boost in their sales within days. For the weeks leading up to the final the music charts are dominated by [...]
marketing is changing to encourage more two way communication. The article looks at the way in which consumers engage with businesses to create products and services
How o2 are expanding their brand into financial services. Key lessons for marketing managers and students
Marks and Spencer introduces branded products, the risk of over extension is the challenge
Ferrari extends its brand into a theme park. What are the marketing lessons?
Marketing case study of the way in which the High Street can adapt to the current recession
media multi tasker use the media in new ways. Marketers need to understand this and how it can benefit them
Examples of the secrets of the success of Procter and Gamble
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