3
Nov
Nov
Marketing Case Study-Ferrari – the World’s Fastest Rollercoaster Ride
Written by Sue | under Updates & Insights
Ferrari extends its brand into a theme park. What are the marketing lessons?
21
Oct
Oct
Marketing Case Study-Media Multitaskers
Written by Sue | under Updates & Insights
media multi tasker use the media in new ways. Marketers need to understand this and how it can benefit them
2
Aug
Aug
Waitrose and John Lewis- Free Marketing Update
Written by Sue | under Case Studies
Collaboration between brands to build competition
25
Jul
Jul
Can Twitter Survive?- Marketing Strategy Tutorial
Written by Sue | under Updates & Insights
Examines the future for Twitter from the fastest growing website to a long term business
5
Jul
Jul
Strawberry Fields Forever
Written by Sue | under Case Studies
Beatles music goes into computer games
27
Jun
Jun
Cadbury’s Retro Marketing
Written by Sue | under Case Studies
Cadbury is going back in time and giving some old brands a retro refit. Curly Wurly and Freddo were launched in the 70s. Fudge originated in 1948 and that too is making a come back. They are getting some new packaging which will be a nostalgia trip for those [...]
16
Jun
Jun
Mary’s Free PR
Written by Sue | under Case Studies
Mary Queen of Shops continues to change the image of Charity Shops. She takes her volunteers to London Fashion week. With her contacts she creates interest by styling celebrities such as Peaches Geldof. That generates column inches in the press and the obsession with celebrity works well for her.
The problem of getting good stock [...]
9
Jun
Jun
Mary Queen of Shops
Written by Sue | under Case Studies
The current BBC series Mary Queen of Shops seeks to transform the Charity Shop culture in the UK. It changes the traditional view of everything as bargain basement and a hotch potch of somebody’s junk. It transforms into a modern boutique to offer specific products for customers and to move with the times.
The issue is [...]
