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The internet has changed our lives in so many ways. The way companies respond to customers is no exception. If there was a crisis the business had at least 24 hours to deal with the problem. Now that time is cut to about an hour. Immediacy is the big change and also the need to [...]
media multi tasker use the media in new ways. Marketers need to understand this and how it can benefit them
How we use multi media to research companies and products. This affects the way in which we buy.
Social Media Matrix We have seen the rapid rise to fame of Twitter and Facebook. Everyone is using it in some way or another. For business today it is essential that we are able to keep up and make the best use of the budget in difficult times. I came across Social Media Matrix. it [...]
How sponsorship is being used in sport as a marketing tool
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