18
Jul
Jul
Open Golf Sponsorship
Written by Sue | under Updates & Insights
How sponsorship is being used in sport as a marketing tool
17
Jul
Jul
Barclaycard’s moves into sponsorship
Written by Sue | under Case Studies
Barclaycard are changing their marketing to make much more use of sponsorship. They are launching Barclaycardunwind. This new venture will offer special ticket deals, exclusive gigs and competition to win tickets. This reflects the changes in the way businesses are spending the marketing budget. This type of sponsorship enables more precise targeting and the opportunity [...]
