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15
Aug

Building the Manchester City Brand- Free Marketing Tutorial

Written by Sue  |  under Case Studies
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Nouveau riche Premier League club Manchester City has been splashing Abu Dhabi United Group’s cash this week as if it was burning a hole in their considerable pockets.
Tevez and Mark Hughes
The last seven days have seen City bring in Carlos Tevez from neighbours Manchester United, all but sign Arsenal forward Emmanuel Adebayor and an audacious [...]

18
Jul

Open Golf Sponsorship

Written by Sue  |  under Updates & Insights
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How sponsorship is being used in sport as a marketing tool

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